Athabasca University Brings the World Closer with greymatter

Athabasca University (AU), located 145 kilometers north of Edmonton, Alberta, Canada, has a long history of educational innovation, including 50 years’ specialization in distance and distribution learning as well as the introduction of the world’s first online MBA program in 1994. Founded in 1970, AU has since grown to over 1200 faculty and staff, currently serves a combined undergraduate and graduate population of over 40,000 students, and is one of only four comprehensive academic and research universities serving the 4.3 million residents within the province of Alberta.

With the addition in 2011 of Frequency Foundry’s flagship higher education Constituent Relationship Management (CRM) solution, Greymatter, AU has moved towards providing complete flexibility and accessibility to online students, especially through Greymatter's functionality to improve upon institutional recruitment, admittance, and retention.

Built on top of Microsoft’s industry-leading business application platform, Microsoft Dynamics 365, Greymatter not only captures constituent data from prospective students through to their alumni years but is unique in being the only full lifecycle CRM solution built specifically to serve higher education institutions. While Athabasca University chose to focus heavily on recruitment and retention requirements, AU also extended the solution to cover facilitation of payments for registration through a PCI-compliant payment gateway, corporate partner relationships, registration management, and automated marketing. Considering the breadth of functionality, it was clear to AU that Greymatter was the correct fit, which would not only fit AU’s current needs but also scale to meet future demands.

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Resource URL: https://frequencyfoundry.com/node/30